Kyowa Kirin – Child Interactive Infographic

This concept focuses on the challenges that young patients have faced or will face throughout their lives when dealing and living with XLH. Children are often left feeling isolated and very aware of their perceived ‘otherness’ feeling like they are alone on this journey which is a very different pathway to children without XLH.

These challenges are visually shown through an age appropriate illustration of a treasure map. Each marker represents a hurdle that the patient has to step over. These challenges are a true reflection of a patients practical and emotional burden where they may not get the support and help they need.