Kyowa Kirin – Adult Interactive Infographic
Art Director, Designer & UX UI
The client wanted us to consolidate existing research in XLH with the aim of creating a patient friendly look and feel to the content that outlines the experiences of adult, adolsecents and children suffering with XLH. The materials needed to be creative and interactive ready for digital use.
Please see below the adult material, called ‘patients in mind’ this concept explores a patient’s thoughts and feelings. It puts their experience in the driver seat, detailing what they physically go through and the burdens they face when dealing and living with XLH.
The concept visually shows an adult’s head with a road map to reflect their experiences, feelings and emotions. This is both an insightful and educational concept that will make the target audience think and see what a patient must go through.
