Illumina, IVDR – Campaign visual

We were asked to position Illumina as the supportive partner that can help customers stay ahead of future compliance and regulatory requirements. The client wanted to enable customers to understand why IVDR regulations are important and offer a supportive and collaborative partnership, a beacon of light leading the way.

We created large light swooshes in branded colours passing through a typical lab. The light swooshes represented that collaborate partnership, being ahead of the curve and leading the way forward, and together.