Takeda, Buccolam – Interactive Detail Aid

Buccolam offers seizure rescue at the ready due to its dose-ready, age-ready, pre-filled syringes, which are supplied in boxes of 4 so it can be kept close to where the patient is. The purpose of the brief was to reassure loyal users with PACS, reinforce key messages and use a tactical defence against the competitor, Epistatus. Over the last few years Epistatus has gained market share and the client wanted to counter this by highlighting the benefits and its cost-effectiveness to patients and carers when compared to Epistatus. All pieces were created for HCPs attending meetings on PACS treatment that need to be reminded of the benefits of Buccolam. Please see below the interactive detail aid.