Almirall, Ilumetri – Tactics

A tactic created to get crowd participation during a global meeting. The tactic created saw two working mats where participants could write down their opinions for each section. The concept for the tactic surrounded an Ilumetri galaxy where items moved closer to the sun were considered to be of higher priority and to be actioned now. The concept was about participants coming together and working towards a mission/action in the Ilumetri world, solving problems together.